Wello

Revolutionizing Token Liquidity with Built-In Market Making

On-Chain Markets, Ranked by Truth TrueMarkets is a decentralized intelligence layer that ranks tokens, assets, and wallets using transparent on-chain data. Built for traders, researchers, and protocols, it transforms raw blockchain activity into actionable insight.

OEX is a rebranded version of 3EX, a crypto exchange known for its AI-powered trading engine and global reach. Although the new version was never launched, our work focused on transforming its brand and interface into a sleek, American-style platform—ready for a global audience.

When YEI Finance first approached us, they had a powerful DeFi concept but no clear brand direction or interface system. As a lending protocol built on Sei Network, their product involved complex mechanisms such as leveraged staking, flash loans, and E-Mode. However, these terms were too abstract for everyday investors. The challenge was to transform technical depth into a brand and interface that felt credible, approachable, and visually distinct.