Boba Oppa
Boba Oppa is a meme coin created by Machi Big Brother, inspired by his beloved dog and fueled by crypto culture. From character design and brand identity to the website and logo, I led the end-to-end creative direction to transform a simple meme concept into a cohesive, high-impact visual identity. The goal was to capture the playful essence of the “big brother” personality — bold, loyal, and a little mischievous — while giving the meme coin a strong and recognizable digital presence across web and social platforms.
2024
Year
2 weeks
Duration
Branding
Category
Problem
Launching a meme coin faces fierce saturation — to stand out, you need a character, a voice, and a site that captures attention and trust at once. The core challenges: - Differentiation in meme-coin space — Many meme coins are visually chaotic or feel copy-paste. How to make Boba Oppa iconic rather than generic? - Balancing humor with credibility — Meme coins demand fun, but crypto users still care about legitimacy / trust signals. - Limited assets & collateral — As a 0→1 project, budgets and content are limited. The site must be lean but expressive. - Cross-platform consistency — The brand identity needs to work in small token icons, site header, social media, etc.
Solution
From concept to execution, I built the entire visual and product identity for Boba Oppa — defining the mascot, logo system, and a playful one-page website that captured the meme’s personality. Character Design – Based on Machi Big Brother’s dog, I designed a mascot that embodies both the “cute but bossy” energy of the Big Brother persona. – Created multiple expressions (happy, cool, grumpy) for stickers, icons, and social content to make the character instantly recognizable and shareable. Logo & Brand Identity – Developed a minimal, high-contrast logo combining the dog silhouette and token symbol for scalability from social avatars to website headers. – Established a bold color palette and paw-coin graphic motifs to enhance the meme tone while maintaining a clean crypto-brand structure. Website Design (0→1 MVP) – Designed a single-scroll site that tells the Boba Oppa story through large hero illustrations and a straightforward call to action: “Buy $BOBAOPPA.” – Integrated wallet connection and token purchase buttons (Jupiter / Jup.ag) to build trust and usability within a lightweight layout. Consistent Cross-Platform System – All visual elements — logo, icons, color accents, and mascot poses — were modularized to ensure consistency across web, social media, and future NFT drops.
